Narrative - Product Narrative

The importance of having a narrative

You might have heard a narrative—some called it a change story—before. But, what exactly is a narrative? And why is it important?

Objective

How a narrative helps a company to choose the right Objective

Where should you start when you'd like to set your OKR? And, how can a narrative help you in determining your OKR, especially the Objective?

Narrative

An OKR based on a narrative

An Objective is meant to communicate the company's/team's/individual's motivation and aspiration. It's the inspiring element of OKR. Now, if you already have a narrative for internal communication, how can you leverage it to formulate your Objective?

OKR

OKR vs. narrative - which one should come first?

Narrative is one element that can complement the OKR practice. But, which one should come first?

Narrative

How to bring your narrative to life

How can a company bring its narrative to life? How can the leaders make sure that everyone's day-to-day activities are based on the narrative?

Narrative

Authenticity, Expectations & Emotion: The Storyteller’s Secret

What can Starbucks, Apple, and Walnut Hill Medical Center teach us about storytelling?

Narrative

How Storytelling Makes Your Narrative Sticks

In a world of stories, how can we make our narrative stick in people's minds?

Narrative

How Your Belief Shapes Your Narrative

Where to begin when you'd like to create a narrative? One answer is to look within yourself and ask: what do I believe in?